Creative mind
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✦ ART DIRECTION: Study, conception, and development of the creative concept. Support in the coordination and implementation of all activities related to the production of an advertising message, from the target audience research phase to the creation of the copy and production of the advertising message. Strong creative talent combined with expertise in marketing and media. Communicate and interface with the client during the briefing phase and storyboard presentation.
✦ BRAND MANAGEMENT: Definition of the collection and product development process. Proposal of marketing and communication plans aimed at brand development, coordinating activities. Increased brand awareness by bringing a new vision to all marketing and product activities. Monitoring and analyzing market and competitor trends, new trends, and consumer needs to seize development opportunities.
✦ COPYWRITING: press releases, press kits, weekly newsletters, and editorial plan (creation of claim, headline, body copy, payoff, and ads)
✦ WEB DESIGN: User interface construction and design. Website wireframe design ensuring fluid and efficient navigation. User experience analysis.
✦ National and international media, stylists, agents, bloggers and celebrities for product seeding and editorials
✦ Scouting key opinion leaders, influencers, ambassadors
✦ SMM: Drafting of EDITORIAL PLANS, planning and definition of guidelines
✦ Design, creation, development of visual productions for graphic CONTENT, video & photo editing, layout and copy for web and print
✦ Community management and monitoring of interactions with and between users and comments on social pages
✦ SOCIAL MEDIA: Support in creating, monitoring, managing and measuring campaigns (Facebook, Instagram, Pinterest, Twitter)
✦ Definition of activities aimed at increasing user engagement and loyalty
✦ BRAND MANAGEMENT: Definition of the collection and product development process. Proposal of marketing and communication plans aimed at brand development, coordinating activities. Increased brand awareness by bringing a new vision to all marketing and product activities. Monitoring and analyzing market and competitor trends, new trends, and consumer needs to seize development opportunities.
✦ COPYWRITING: press releases, press kits, weekly newsletters, and editorial plan (creation of claim, headline, body copy, payoff, and ads)
✦ WEB DESIGN: User interface construction and design. Website wireframe design ensuring fluid and efficient navigation. User experience analysis.
✦ National and international media, stylists, agents, bloggers and celebrities for product seeding and editorials
✦ Scouting key opinion leaders, influencers, ambassadors
✦ SMM: Drafting of EDITORIAL PLANS, planning and definition of guidelines
✦ Design, creation, development of visual productions for graphic CONTENT, video & photo editing, layout and copy for web and print
✦ Community management and monitoring of interactions with and between users and comments on social pages
✦ SOCIAL MEDIA: Support in creating, monitoring, managing and measuring campaigns (Facebook, Instagram, Pinterest, Twitter)
✦ Definition of activities aimed at increasing user engagement and loyalty